Straight hair that actually fits your lifestyle.
You love wearing your hair straight you just don’t love how much work it takes to keep it that way.
If you’re constantly dealing with reverting roots, frizz, humidity, sweating or reaching for the flat iron every morning, The Standard Silk Smoothing Treatment was created for you.
This smoothing service helps your hair stay straighter, smoother and easier to manage for up to 5 weeks, so maintaining your look doesn’t feel like another thing on your to-do list.
A luxury keratin smoothing treatment designed to reduce frizz, swelling, puffiness and humidity reversion while improving manageability, softness and shine without compromising healthy hair standards.
Includes scalp prep, customized keratin smoothing treatment, moisture reinforcement, precision trim (if needed) and a controlled-tension silk press finish.
Result: Smooth. Controlled. Disciplined.
LESS FIGHTING YOUR HAIR. MORE LIVING YOUR LIFE.
Perfect for women who:
Prefer wearing their natural hair straight
Sweat or experience frequent root reversion
Struggle with frizz and humidity
Want to reduce daily heat styling
Need faster, easier mornings
Want longer-lasting manageability between appointments
The result: smoother hair, easier styling and a straight look that works better with your everyday routine.
THIS ISN’T ABOUT CHANGING YOUR HAIR.
It’s about making your hair easier to live with.
Because you shouldn’t have to skip the gym, check the weather or flat iron your roots every morning just to maintain your style.
Smooth. Straight. Manageable. Up to 5 weeks.
Results and longevity vary based on hair type, lifestyle and at-home maintenance.
READY FOR A STRAIGHTER SOLUTION?